If it doesn’t move, respond or catch a little attention…
I get bored.
A multi-surface storytelling ecosystem for one of Australia’s leading philanthropic foundations. Websites, projection-mapped displays and AR dioramas all connected through a unified CMS and sync engine, turning a historic building into a responsive, living digital story.
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A multi-site digital ecosystem for one of Australia's most distinctive investment and philanthropic platforms. From its main conference site, bespoke virtual event platform, ASX-listed fund presence, and comprehensive impact hub. A digital presence designed to perform reliably, year after year, under high visibility and tight timelines.
A flexible workflow platform designed for how creative teams actually work. From research with 20+ agencies and studios through to 100+ UI screens and React components, Loupe turns chaotic pipelines into a clearer, more intuitive way to manage creative work.
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Installations, exhibition interfaces, storytelling systems, hybrid digital–physical experiences.
UX refreshes, design systems, feature prototyping, complex UI, interaction-heavy work.
Specialist interactive builds, technical leadership, overflow design & development.
Concept shaping, research, MVP definition, accelerated design & development cycles.
I shape strategy, design and interaction then build the final experience.
I translate ambiguity into direction and actionable systems.
I push interaction, motion, and behaviour beyond the usual.
I manage complexity, communication, and pace with intention.
I ensure interface feels right and functions correctly.
I can join at any stage or guide an entire delivery lifecycle.
These aren’t polished products — they’re studies in what digital can feel like.
These pieces reflect in my client work and provide a snapshot and example of the primitives I produce as part of my unique approach in design or technical delivery.
"Hearts & Minds has partnered with Cael for almost a decade and he has played a key role in shaping our digital presence across three distinct websites. He brings strong technical expertise and a proactive approach, consistently delivering innovative web solutions. He deeply understands our business and is highly responsive to evolving strategic needs and feels like a true extension of our team."
"I’ve worked with Cael across many projects over many years. Which, in itself, probably tells you everything you need to know about the man!He’s one of those rare operators who is consistently high-quality, easy to work with, and quietly gets the job done. No fuss, no ego. I’ve trusted him not only with my own work but also with my clients in partnered roles. He shows up as part of the team and always delivers to a standard that reflects brilliantly on everyone involved."
"Cael brought the kind of experience that quietly fills in the gaps you didn't realise were there, and he held the work to a genuine standard of best practice throughout. He pushed back on my assumptions about the product and made sure the only ones we carried forward were those the data actually supported. We ended up spending our time on the things that made a real difference, rather than the ones we'd only hoped would."
