Turning a historic building into a living digital story.

Designing and engineering multi-surface storytelling; from web to walls to AR.

A multi-surface storytelling ecosystem for one of Australia’s leading philanthropic foundations. Websites, projection-mapped displays and AR dioramas all connected through a unified CMS and sync engine, turning a historic building into a responsive, living digital story.

No items found.

The Mission • 

The Mission • 

The Mission

How do you transform a philanthropic foundation into a living, breathing story; across web, physical and augmented space?

The Paul Ramsay Foundation needed a digital ecosystem that could celebrate the people and partners driving impact, engage visitors in a physical space without overwhelming it and adapt quickly to updates and new content.

A mission this large needed a platform that could evolve, respond and perform.

The Challenge • 

The Challenge • 

The Challenge

A beautifully restored heritage site; but:

  • No unified system for digital storytelling
  • Multiple disconnected displays and CMS constraints
  • Teams needed low-code, fast content control

What was at stake:

  • The flagship opening of Yirranma Place
  • The first public expression of PRF’s mission
  • Zero room for failure in a public venue
No items found.
No items found.

THE PROCESS • 

THE PROCESS • 

THE PROCESS

A scalable web platform

  • Designed and built the flagship PRF and Yirranma Place websites in Figma and Webflow.

The building becomes a display canvas

  • Projection-mapped digital frames and large screens powered through Electron and CMS-driven content.

AR Dioramas

  • Marker-based AR scenes extending storytelling into mixed reality.

Sync Engine

  • Created a Cloudinary → Webflow CMS → onsite machine sync pipeline updating all surfaces.

Brand Evolution

  • Delivered two major ecosystem-wide brand refreshes.

The Outcome • 

The Outcome • 

The Outcome

A living physical–digital platform with CMS-driven updates and efficient operational overhead for PRF.

Emotionally engaging impact stories and digital interactions that respects the space for for visitors.

A Long-term partnership and contribution to one of Australia's largest philanthropic foundations for myself.

MY ROLE • MY ROLE • MY ROLE • MY ROLE • MY ROLE

Lead Creative Technologist spanning UX, engineering and installation.

Project management of 3 developers and 2 designers. Onsite physical display implementation and maintenance. Designed both PRF and Yirranma Place sites. Developed Webflow builds and sync engine. Delivered two brand refresh rebuilds.

Capabilities • Capabilities • Capabilities

UI Design

Animation Systems

Responsive Design

Design Systems

Interaction Design

Creative Direction

Projection Mapping

Prototyping

Service Strategy

USER research

interviews

story mapping

acceptance criteria

information architecture

feasibility mapping

rapid prototyping

product definition

Webflow Websites

React.js

Next.js

AWS

Integrated Systems

WebGL

Javascript Animation

Interactive 3D

Bespoke Installations

Bespoke Installations

Information Architecture

Integrated Systems

IR Frame Calibration

Projection Mapping

Data Migration

Feasibility Mapping

Augmented Reality

Creative Direction

Interaction Design

Interactive 3D

Responsive Design

UI Design

Website Design

AWS

Cloudinary

Electron

Spline

Webflow

WebGL

Pusher

Building this living, multi-surface platform required strategy, design, and engineering working as one.

Defining approach from vision to execution across teams and technology.

Strategy & Content

Design & Interaction

Unified content delivered across physical, digital, and interactive surfaces.

Connecting environments and interfaces into cross-platform user journeys.

Systems & Architecture

Shaping ideas into validated product direction. I help teams get from ambiguity to actionable clarity, whether shaping a new concept or refining an existing one

Strategy
& HCD

Design & Interaction

Where aesthetics meet behaviour. I care about UI that works beautifully and feels alive.

Turning design into living, functioning experiences. I work end-to-end or alongside engineering teams, depending on what's needed.

Delivery &
Development

Case Studies • Case Studies • Case Studies

Client Links • Client Links • Client Links

Case Study: SH&M

PRF Website

Yirranma Place Website

Interactive Preview

Annual Reveiw

Case Study: Loupe

Ready to make
something interesting?

If you’re working on something with creative or technical ambition — a prototype, installation, product feature, or full digital build — I’d love to hear about it.
→ Let's chat
OverviewAboutLabContact
AgencyLinkedIncael@hellospruce.comgithub.com/cael-prussian
© 2026 Cael Prussian.
Unless otherwise noted, all work shown is my own or used with permission.